Advertisements in our world
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Has anyone ever pay attention to commercials? For today I had to suck in the mass amount of commercials inhabiting the picture box we call television. In the window of a few minutes, I was amazed at the amount of commercials that hit my eyes. Then I start thinking, am I subconciously absorbing all the messages from the commercials I witness or only those that I find interesting? Is this type of situation considered commercial brainwashing? Should we even be worried about what type of information is absorbed through our brain through media outlets or am I just worrying for nothing? What is your opinion?
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Commercials use subliminal messages as do some of your favorite movies, songs, etc.
To me, it feels more and more like Big Brother has begun to initiate.
To me, it feels more and more like Big Brother has begun to initiate.
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That's why we have to be smart viewer .. you know what is the best solution to some matter and knowing how to anticipate it
You can watch advertisements ..
Not all of them are entertaining nor useful in the real case .. Advertisements tend to persuade us to buy this, to buy that , to do this , to do that .. etc etc
Keep smart and you won't get brainwashed or everything along the lines, be selective and think what you think is the best can be classified as solution here.
You can watch advertisements ..
Not all of them are entertaining nor useful in the real case .. Advertisements tend to persuade us to buy this, to buy that , to do this , to do that .. etc etc
Keep smart and you won't get brainwashed or everything along the lines, be selective and think what you think is the best can be classified as solution here.
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I wouldn't go so far as to call it commercial brainwashing, as that carries a pretty hefty negative connotation, but there definitely is intent behind advertisements to affect your purchasing patterns. Lighting, models, music, wording, situations -- everything is carefully crafted with the hope that the combined effect will appeal to your subconscious desire. Those "tips and tricks" fall under consumer psychology, which is the study of consumer purchasing patterns and decision processes.
A great example is the Old Spice commercial:
At first glance, you might find it odd that this ad for men's deodorant is being targeted to a female audience. When you realize just what exactly P&G has done by using that audience though, you'll see the genius in this marketing, and just how much of consumer psychology is involved when it comes to advertising.
I don't think we should be worried. So long as you're keeping in mind whether or not a purchase is going to give you utility, you'll be fine.
A great example is the Old Spice commercial:
Spoiler:
At first glance, you might find it odd that this ad for men's deodorant is being targeted to a female audience. When you realize just what exactly P&G has done by using that audience though, you'll see the genius in this marketing, and just how much of consumer psychology is involved when it comes to advertising.
I don't think we should be worried. So long as you're keeping in mind whether or not a purchase is going to give you utility, you'll be fine.
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I used to know this dude who was greatly influenced by commercials. we'd be sitting there watching tv, and some fast food ad would come on. before the show started up again, he'd say something about being hungry. and usualy specificly what ever the commecial was for.
When i watch tv, my mind starts to wander as soon as the show stops and commercials start. sometimes i might watch, but even then, i'm thinking more about how they're selling than what.
i've always tripped on the whole concept. for me, if i need something, i'll go get it. i can't think of anything i bought because of advertising. in fact, for me it sometimes works in the opposite way. i have seen commercials that pissed me of enough to make a mental note to never buy the product*. and some things just don't need to be advertised, like personal hygene products. we all know they exist, and wher to find them if we need them.
i also find it incredibly amusing to see sex used to sell things. especialy when it's something completely nonsexual in nature. in that sense it's usualy ment to be funny. a few times though, i have seen it where they were seriuosly trying to use sex to sell something like door hinges or real estate(random examples).
*[size=10]but since i'm a burnout, it usualy doesn't stick for long.[/h]
When i watch tv, my mind starts to wander as soon as the show stops and commercials start. sometimes i might watch, but even then, i'm thinking more about how they're selling than what.
i've always tripped on the whole concept. for me, if i need something, i'll go get it. i can't think of anything i bought because of advertising. in fact, for me it sometimes works in the opposite way. i have seen commercials that pissed me of enough to make a mental note to never buy the product*. and some things just don't need to be advertised, like personal hygene products. we all know they exist, and wher to find them if we need them.
i also find it incredibly amusing to see sex used to sell things. especialy when it's something completely nonsexual in nature. in that sense it's usualy ment to be funny. a few times though, i have seen it where they were seriuosly trying to use sex to sell something like door hinges or real estate(random examples).
*[size=10]but since i'm a burnout, it usualy doesn't stick for long.[/h]
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Takerial
Lovable Teddy Bear
Typically you are exposed to so many advertisements a day, that you hardly pay attention to even a fraction of them.
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There is one good thing about the large amount of advertisements that air on tv...
Some commercials will try to be more entertaining to attract your attention and separate themselves from the masses of other advertisements that you're exposed to.
Some commercials will try to be more entertaining to attract your attention and separate themselves from the masses of other advertisements that you're exposed to.
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Push "mute" every time one comes on.
You'll be suprised how much of a difference it makes.
I agree... commercials are now a vital part of the economy and marketing, but they're not always good for us. Setting false (or hurtful) cultural standards, gender standards, age standards, etc... can't be good.
Though on the surface they seem pretty innocent, if you see them over and over, commercials' values can get ingrained. :(
These articles make a point...
http://www.feministing.com/archives/021437.html
and tons more here, and this is only SEXISM stuff. Imagine all the undocumented crap filling our screens and airtime...
http://www.feministing.com/products/
You'll be suprised how much of a difference it makes.
I agree... commercials are now a vital part of the economy and marketing, but they're not always good for us. Setting false (or hurtful) cultural standards, gender standards, age standards, etc... can't be good.
Though on the surface they seem pretty innocent, if you see them over and over, commercials' values can get ingrained. :(
These articles make a point...
http://www.feministing.com/archives/021437.html
and tons more here, and this is only SEXISM stuff. Imagine all the undocumented crap filling our screens and airtime...
http://www.feministing.com/products/
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Takerial
Lovable Teddy Bear
While there are some good ones, like this one and some of the playstation commercials there have been a lot of fail commercials too.
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JuniorAfro wrote...
To me, it feels more and more like Big Brother has begun to initiate.Basically this. A small dose of subliminal messaging won't do that much to you. But heavy doses of it everyday, every hour, and every minute of your life. That stuff is bound to change the chemical compounds and messages in your brain.
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Room101
Waifu Collector
All glory to the Hypnotoad!
Yeah, the amount of adverts is pretty annoying, especially since they tend to pop up right in the middle of film/program/etc.
On some BBC channels it's really bad - they can literally cut in right in somebody's sentence. The guy is saying something and BAM! here go the adverts.
However, I have never really bought this whole "it's all subliminal messages" conspiracy, tough it is true that people who watch adverts are more prone to choosing the advertised product, especially if you don't know anything about it's competition. But, uh, that's kind of a whole point of adverts - persuading you that product X is better than Y. It's not really that much of a brainwashing. Especially since the effects are there, but are all in all pretty minor. You don't see waves of people throwing themselves into shops to buy the new type of toilet paper, do you? I haven't at least.
If you're still worried about sanctity of your brain, then there's mute button that you could press for duration of advert block. Or better yet, don't watch TV at all.
Yeah, the amount of adverts is pretty annoying, especially since they tend to pop up right in the middle of film/program/etc.
On some BBC channels it's really bad - they can literally cut in right in somebody's sentence. The guy is saying something and BAM! here go the adverts.
However, I have never really bought this whole "it's all subliminal messages" conspiracy, tough it is true that people who watch adverts are more prone to choosing the advertised product, especially if you don't know anything about it's competition. But, uh, that's kind of a whole point of adverts - persuading you that product X is better than Y. It's not really that much of a brainwashing. Especially since the effects are there, but are all in all pretty minor. You don't see waves of people throwing themselves into shops to buy the new type of toilet paper, do you? I haven't at least.
If you're still worried about sanctity of your brain, then there's mute button that you could press for duration of advert block. Or better yet, don't watch TV at all.
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The advent of DVR seems like a godsend to those of us who don't want to watch commercials, but actually, it's not entirely so.
Thanks to the fact that, for some viewers (the kind that have money to burn), commercials which you'd formerly have to channel-surf away from are now skippable with the press of a button, advertisers have had to look for a new place to hawk their wares.
They've settled on adding advertisements inside the show you're watching, so that you have no choice but to take in the adverts or miss your show.
Quick example: Watch TV for a day and pay attention to how many iPhones you see. Doesn't matter whether they're being used by also-rans or the stars of the show, nor whether it's a sitcom, a reality show, or something as otherwise innocuous as Top Gear.
Those people are being paid by apple to use the iPhone - specifically, and as opposed to other mobile phone models - on television, in a conspicuous manner.
It's not just live-acted TV, either. Remember Code Geass and the frequent Pizza Hut appearances? It was an in-show ad campaign. Pizza Hut bought into the show specifically to make that happen.
Thanks to the fact that, for some viewers (the kind that have money to burn), commercials which you'd formerly have to channel-surf away from are now skippable with the press of a button, advertisers have had to look for a new place to hawk their wares.
They've settled on adding advertisements inside the show you're watching, so that you have no choice but to take in the adverts or miss your show.
Quick example: Watch TV for a day and pay attention to how many iPhones you see. Doesn't matter whether they're being used by also-rans or the stars of the show, nor whether it's a sitcom, a reality show, or something as otherwise innocuous as Top Gear.
Those people are being paid by apple to use the iPhone - specifically, and as opposed to other mobile phone models - on television, in a conspicuous manner.
It's not just live-acted TV, either. Remember Code Geass and the frequent Pizza Hut appearances? It was an in-show ad campaign. Pizza Hut bought into the show specifically to make that happen.
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chiwa wrote...
A great example is the Old Spice commercial:Spoiler:
At first glance, you might find it odd that this ad for men's deodorant is being targeted to a female audience. When you realize just what exactly P&G has done by using that audience though, you'll see the genius in this marketing, and just how much of consumer psychology is involved when it comes to advertising.
Just saying, this is marketing genius. You know why? Its the most viewed on Youtube in just a few days. Whoever came up with this idea should get a promotion + paid vacation.
I gotta admit they are funny. Old spice has some funny commercials. At least to me, they're funny.
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I find the mass wave of advertisements in media to be more insulting than anything else. From my experience, I don't think it effects the way I think or what sorts of products that I buy... but that might be just what they want me to believe.
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Speaking of ads, the new iphone ads make me ill. they are so diabolical they actuly turn my stomach. the way they try to manipulate emotions* with shit like a girl being self consious about braces/haircut, or pregnancy/new babies. i find them quite disturbing.
they are almost as bad as some for an insurance company that used to play a while ago. with a poor struggling farm family. the worst part, it was an insurance company. insurance is legalised extortion. sometimes, like in california, you are required by law to have [auto] insurance. you pay and pay, and then when you need tham to do what you been paying them for, they find a way to squirm out of it. even if it means you could die(health insurance).
*[size=10]although emotional manipulation is a core piece of any decent sales pitch.[/h]
they are almost as bad as some for an insurance company that used to play a while ago. with a poor struggling farm family. the worst part, it was an insurance company. insurance is legalised extortion. sometimes, like in california, you are required by law to have [auto] insurance. you pay and pay, and then when you need tham to do what you been paying them for, they find a way to squirm out of it. even if it means you could die(health insurance).
*[size=10]although emotional manipulation is a core piece of any decent sales pitch.[/h]