Tachyon wrote...
None of the incidents you listed has anything to do with marketing in the first place. Both Wallmart's failure to make standards in Germany, and the BP oil spill, are accidents, not marketing-decisions. And China's investments in Sudan are probably an attempt to become less dependent on foreign oil and/or to better influence oil prizes in its own economy, not to increase/decrease its reputation.
Lol, There's always a connection.
well, if you read the actual wal-mart article that was given to my group from my lecturer, you'll see the connection. Apparently the failure of these resulted in the closing of all wal-mart stores and sold them all to local Rival Metro. Resulting in the question, "is wal-mart Standards ready for global marketing or not?"
The main idea is to analyze what happened, how did it happen, making a solution while trying to connect it to any Global marketing theories.
The BP oil accidents, you can connect it by this question "will this incident affect Bp's Global marketing and company?" If yes, how will it affect them, and is there's any way to solve this.
About the Chinese, our class agrees there's some controversy behind the Sudan Oil investment. Because other than the oil, China also sells Weapons to the government to fight the rebels. In this case, my lecturer said Sudan's civil war is seen as an "ethnic Cleansing", because there are too many Muslims in the northern part of the country, and the southern government doesn't want Sudan to be an Islamic country. the question that is asked that connects it to global marketing at that time was "Is China's decision to invest in Sudan motivated by personal reasons or something else?"
We were told to try and search any kind of connection, externally or internally, directly or indirectly. well, you know the drill, Be critical.